BIG NEWS: Going back to work!
The ink is literally still drying- well, maybe it’s already dry- but I am SUPER pleased to announce (even before the press release lands) that I will begin my new role as the Marketing Manager for Focus Bicycles USA on Monday!
I’ve been watching the Focus brand since the first time I saw them at Eurobike, years ago. I’d heard of the brand, but never seen it before and was floored by the breadth of the brand even then. The bikes had awesome graphics, clean lines, and were clearly strong technically as well. Fast forward several years and they came to the US… and then they really caught my attention, as I was now competing with them!
I say this without my new Focusguy marketing hat on- the brand is impressive and has incredible depth. Road, tri, cross, MTB, lifestyle/ commuter, and even e-bikes… they cover it all. And well. As much of a race nerd as I am, I’m really excited to get to help Focus with the other categories in the product line, especially the e-bikes and commuter bikes. I have always been a huge proponent of bikes as a part of everyday life, so I can’t wait to help spread that word while also telling the stories of all of “our” incredible teams and athletes.
Those of you who know me, know that I’m very passionate about cycling and the cycling industry. I hope that I can use that passion to really help grow the Focus brand. I’m excited to put my storytelling skills to work for the brand… and even more excited to work with everybody at Focus. I’ve known nearly every person in the US office for years and now I get to call them coworkers, as well as friends.
So as of Monday, my lunch rides will actually BE rides at lunch. And you can expect Focus to start making a whole lot more noise… because you know I never shut up.
Here’s to the next chapter of awesometasticness. Thanksgiving just took on a lot more significance this year.